Business Review We build on the preliminary review undertaken at the start of every project to give you an objective snapshot of your internal business issues and external market trends. We make sure that you have the right combination of resources to meet the needs of customers, to match market opportunities and to be competitive. review
Through interactive workshops with you and your key managers, we set objectives, develop strategies and action plans, for the next 1 to 5 years. This will help you to see where you are now, where you want to be in the future and how to get there, based on realistic and challenging goals. business planning
Business Strategies After a thorough analysis of the business, we help you to define the appropriate strategies for your organisation around the main cornerstones of finance, HR, operations and marketing. business strategy Marketing Strategy
We help you to develop effective strategies to satisfy existing and potential customer needs. Strategies may include product range development, branding and pricing. We can also help with the development of effective communication tools designed to attract and retain customers. These promotional activities may include PR, website, brochures, mail-shots, telemarketing, exhibitions, customer database development (CRM) and digital marketing. marketing strategy
Sales and marketing team audit We assess the organisation, skills and motivation of your sales & marketing personnel. We identify any gaps in knowledge and recommend and provide training programs as necessary. Training courses include basic introduction to marketing, intermediate and advanced marketing, selling skills, product knowledge and induction training programs. Any of these can be adapted to suit your company, products and specific market place. Training
We can investigate market trends, evaluate sales potential and assess market size. We also conduct primary marketing research such as customer interviews or focus groups to obtain customer feedback on products and services.We can undertake feasibility studies and examine return on investment opportunities for new and existing markets, to help prioritise projects.
Project and interim management
We offer contract management services to cover lack of resource in the short-term (for example to cover maternity, sick leave or holidays).We can assist with new product development and launches and make recommendations for product range rationalisation and branding. We can also help with marketing communications and agency selection or liaison. By providing a temporary supplement to existing marketing resources, we can offer quick and effective results, such as rapid speed to market for a new product.
Law-Lyons Consulting is a private limited company registered in England and Wales. Company number 6801354. Registered office address: 45 Kensington Road, Southport, Merseyside PR9 0RT.